KIMBERLITE RESEARCH GROUP
2016
As a South African based research group, located in Cape Town, they were looking for a complicated, yet subtle logo that would represent what they were about, which is kimberlite and diamonds. I struggled, incorporating the multiple ideas involved; from Earth layers, diamonds, mountains, rock formations, gemstones etc.
I believe I was successful in achieving a coherent, cognitive as well as respectable logo, that not only incorporates multiple interpretations, but is also capable of convening trust as a reputable research agency.
As a South African based research group, located in Cape Town, they were looking for a complicated, yet subtle logo that would represent what they were about, which is kimberlite and diamonds. I struggled, incorporating the multiple ideas involved; from Earth layers, diamonds, mountains, rock formations, gemstones etc.
I believe I was successful in achieving a coherent, cognitive as well as respectable logo, that not only incorporates multiple interpretations, but is also capable of convening trust as a reputable research agency.